Deciding to sell your rural land is a significant step. Generally, you have three routes available: you could enlist the help of a realtor (which can be challenging in rural markets with inexpensive land), opt to market and sell the land yourself (for sale by owner), or you could sell directly to a land investor at a discount. This guide is here to shed some light on how you can market and sell your land on your own, for sale by owner.
1. Determine the Appropriate Price
Start by researching other similar properties online, looking at both current listings and recent sales on sites like Zillow or LandWatch. This step is essential to understand the going rate for land like yours and to set a competitive price point.
2. Craft a Compelling Listing
Capture High-Quality Photos
Visuals are key in attracting potential buyers. Utilize a good camera or a high-quality camera phone to take clear, detailed photos of your property. Drone images can also offer a comprehensive view, showcasing the full scope and unique features of your land.
Compose a Detailed Description
When writing the description for your listing, clarity is crucial. Include specific details such as size, terrain type, nearby water sources, and potential uses. Emphasize any special features or benefits like stunning views or proximity to attractions.
3. Promote Effectively Online
List on Relevant Websites
Place your listing on popular platforms like Craigslist, Zillow, Landflip, Land.com and LandWatch. Additionally, explore niche sites that specialize in rural or agricultural properties to reach the right audience.
Leverage Social Media
Social media platforms like Facebook, Instagram, and Twitter are effective tools for promoting your listing. Consider using paid advertising to extend your reach to individuals interested in acquiring rural land.
4. Consider Offering Financing Options
Propose Owner Financing
Allowing buyers to pay for the land over time can make the property more appealing, especially in a competitive market, and it can provide you with a steady stream of income.
5. Prepare for Negotiation and Closing
Be Open to Price Discussions
Be prepared for potential negotiations on the price. Determine the minimum amount you’re willing to accept and be willing to discuss to facilitate a quicker deal.
Conclude the Sale Professionally
Once an agreement is reached on the price, coordinate with a legal advisor or a title company to manage the paperwork and finalize the sale, ensuring all legal requirements are satisfied.
Conclusion
Selling rural land independently can be a great option if you can set the right price, create a compelling listing, promote it strategically online, and if you’re open to negotiation.
If you prefer a hassle-free, quick sale, Offers for Acres is here to help 🙂 – just fill out the form below for an offer on your property.